In the trucking industry, securing consistent loads is essential for maintaining a healthy and thriving business. Without a steady stream of well-paying freight, trucking companies may struggle with financial stability.

The ability to consistently find and book high-quality loads allows companies to plan their routes effectively, minimize deadhead miles, and optimize fuel consumption. Not only does this help reduce operational costs, it also enhances the profitability of the business.

Additionally, maintaining a consistent schedule of profitable loads is critical for driver retention. Truck drivers often face long hours on the road, and having predictable loads can significantly improve their job satisfaction.

When drivers are consistently assigned well-paying loads with manageable schedules, it reduces stress and burnout. This encourages them to stick with the company.

We can say that securing consistent loads isn’t just about immediate financial gains; it is a fundamental aspect of strategic planning that supports long-term business sustainability and growth. It is particularly important since the trucking industry is highly competitive.

Fortunately for trucking companies, there are various strategies that they can leverage to ensure a continuous flow of lucrative freight opportunities.

How to Get Loads for Trucks: Leverage Load Boards

Whether you’re an owner-operator or running a small fleet, finding loads consistently can be challenging. However, it’s absolutely necessary for your long-term success, so we need to discuss a few ways to improve on this aspect of the business.

The main way to accomplish this is by leveraging load boards. Load boards are online platforms where shippers and freight brokers post available loads. Carriers can then search for and bid on these loads. These platforms serve as a marketplace, facilitating connections between those who need goods transported and those who have the capacity to transport them.

Popular load boards like DAT, Truckstop.com, and 123Loadboard offer a vast array of load options, helping trucking companies keep their trucks moving while minimizing downtime.

Using load boards gives you real-time access to a large volume of loads, allowing you to find opportunities that match your routes and schedules. This immediate access helps maximize efficiency and profitability.

Tips for Using Load Boards

Many load boards provide tools and features that enhance the user experience, such as rate calculators, route planning, and credit score checks for shippers and brokers. These tools enable carriers to make informed decisions about which loads to take.

Using load boards, trucking companies can secure a steady stream of business. Here are some ways to make the most out of these online platforms.

Set Up Alerts and Notifications

Load boards often have thousands of postings, and new loads can be posted or taken down quickly. Setting up alerts for specific routes, cargo types, or destinations helps you respond to opportunities promptly and ensures you don’t miss out on valuable loads.

Verify the Legitimacy of Shippers and Brokers

The freight industry can attract fraudulent actors. Verifying the legitimacy of shippers and brokers through reviews, credit checks, and references protects you from scams and ensures you are dealing with reputable parties.

Maintain Up-to-Date and Accurate Profiles

A complete and accurate profile helps shippers and brokers understand your capabilities, reliability, and availability. This increases your chances of securing loads that match your capacity and preferences.

Negotiate Rates Based on Market Trends

Understanding current market rates and trends helps you negotiate better deals. Load boards often provide tools and data to track these trends, enabling you to set competitive yet profitable rates.

Use Filters to Narrow Down Search Results

Load boards have a vast amount of listings, and not all of them will be relevant to your needs. Using filters (such as destination, load size, type, and timeframe) streamlines your search process, saving time and helping you find the most suitable loads quickly.

Load boards are undeniably useful, but One Freight Broker recommends implementing these tips to get the best results out of them.

Establish Relationships with Freight Brokers

Freight brokers play a crucial role in the logistics and transportation industry by acting as intermediaries between shippers and carriers. Their role is to ensure the efficient movement of freight by helping shippers find reliable carriers to transport their goods. They also assist carriers in securing consistent loads.

By leveraging their extensive networks and industry expertise, brokers can negotiate favorable terms and rates, streamline communication, and handle logistical complexities. This benefits all parties involved: shippers gain access to a broad pool of carriers, carriers reduce downtime and empty miles, and brokers earn commissions for their matchmaking services.

Building strong relationships with freight brokers can significantly enhance a carrier’s business operations. The best way to do this is by consistently delivering on time, maintaining open and transparent communication, and demonstrating reliability and professionalism.

These relationships can lead to a steady stream of loads, reducing periods of inactivity and increasing overall revenue. Brokers may even have access to high-paying loads and exclusive contracts. This gives carriers who maintain good relationships with them a competitive edge.

How to Build Broker Relationships

Establishing strong relationships with freight brokers can help you secure consistent business and favorable rates. Here are some steps to help you build and maintain these relationships:

Maintain Clear Communication Channels: Establish and maintain clear lines of communication. Respond promptly to inquiries, provide accurate updates on shipments, and be transparent about any issues or delays.

Deliver Reliable Service: Consistently deliver on promises regarding pickup and delivery times. Reliable service builds trust and increases the likelihood of repeat business.

Be Flexible and Accommodating: Demonstrate flexibility in accommodating last-minute changes or urgent requests whenever possible. This willingness to adapt can set you apart from competitors.

Provide Competitive Rates: Offer competitive pricing while ensuring it aligns with your operational costs. Brokers appreciate carriers who provide value for money without compromising on service quality.

Build a Reputation for Dependability: Strive to build a reputation as a dependable carrier. This involves not only timely deliveries but also professionalism in handling paperwork, invoicing, and resolving any disputes swiftly.

Partner with Shipping Companies

Another way to get a continuous stream of loads for your trucking business is by partnering directly with shipping companies. This can provide some advantages over working through brokers, particularly in terms of cost efficiency and operational control.

By establishing direct partnerships, businesses can negotiate rates and terms directly with carriers, bypassing the additional fees and markups often associated with brokers. This direct relationship allows companies to secure more competitive pricing tailored to their specific shipping needs, whether it involves regular shipments or specialized logistics requirements.

Partnering directly with shipping companies can even enhance transparency and accountability throughout the supply chain process. Businesses gain greater visibility into shipping schedules, routes, and handling procedures.

Direct partnerships even enable companies to resolve issues or delays faster because of their direct line of communication.

Use Dispatch Services

One Freight Broker also recommends using dispatch services to get loads for trucks more easily. Similar to brokers, dispatch services act as intermediaries connecting trucking companies with shippers. These services streamline the process by handling the logistics of load sourcing, negotiation, and scheduling, freeing up valuable time for trucking companies to focus on driving and fleet management.

Dispatch services typically maintain extensive networks of shippers and freight brokers, allowing them to quickly match available trucks with appropriate loads.

Additionally, dispatch services often offer administrative support, such as managing paperwork and ensuring compliance with regulatory requirements. This further simplifies operations for trucking companies.

Network within the Industry

Networking is another powerful tool in the freight and transportation industry. The more connections you have, the more opportunities you’ll find.

One effective way to build this network is by attending industry events such as trade shows, conferences, and networking mixers. These events provide valuable opportunities to meet potential clients and partners face-to-face, exchange contact information, and discuss potential business collaborations. Building relationships in person can often lead to trust and future business opportunities.

On top of this, building a diverse and extensive network within the industry even strengthens the trucking company’s credibility and reliability as a service provider in the transportation sector. By combining proactive networking efforts both online and offline, trucking companies can effectively navigate the competitive landscape and secure consistent loads for their trucks.

Invest in Technology

One Freight Broker knows how competitive the trucking industry is. For trucking companies, investing in technology is not just beneficial but often essential for securing loads and optimizing operations.

Aside from load boards, one of the most critical technological investments for truckers is a reliable Transportation Management System (TMS). A TMS helps streamline the entire logistics process, from load booking to dispatching and tracking.

It enables trucking companies to efficiently manage their fleet, match loads with available trucks, and communicate in real-time with drivers and clients. By leveraging a TMS, truckers can significantly reduce administrative tasks and minimize empty miles.

By embracing technology, truckers can position themselves competitively in the dynamic freight market.

Offer Specialized Services

In order to get more loads for trucks, One Freight Broker suggests offering specialized services that cater to specific industry needs or niche markets.

One way to do so is by focusing on specialized freight that requires unique handling or equipment. For example, transporting temperature-sensitive goods like pharmaceuticals or perishable foods requires refrigerated trucks equipped with precise temperature control systems.

By specializing in these types of shipments, trucking companies can attract clients looking for reliable and specialized transportation solutions.

Another approach is to offer value-added services that go beyond basic transportation. This could include providing last-mile delivery services, warehousing options, or offering expedited shipping for urgent deliveries.

Many businesses are willing to pay premiums for these additional services that ensure their goods are delivered on time and in optimal condition. By tailoring services to meet specific customer needs, trucking companies can stand out in a competitive market and build long-term relationships with clients seeking reliable and comprehensive logistics solutions.

Examples of Specialized Services

  • Refrigerated Transport: Transporting perishable goods requires specific equipment but can pay higher rates.
  • Hazardous Materials: Hauling hazardous materials requires special certifications but often comes with premium pay.
  • Oversized Loads: If you have the equipment to handle oversized loads, you can command higher rates.

Partner with One Freight Broker

Finding and securing loads for your trucks is an ongoing challenge, but with the right strategies, you can keep your business thriving.

Leveraging load boards, building relationships with brokers and shippers, utilizing dispatch services, networking, investing in technology, and offering specialized services are all effective ways to ensure your trucks stay loaded and on the road.

Stay proactive, adapt to market changes, and continuously seek new opportunities to maximize your success in the trucking industry.

If you need to partner with an experienced and reliable freight broker that can meet your transportation needs, work with One Freight Broker.

At One Freight Broker, we use an inclusive approach that allows our shipping partners to establish direct, beneficial, and enduring connections with carriers. This facilitates cost and time savings for clients by linking them with dependable trucking allies.

Since our founding in 2013, we have significantly reduced shipping costs for our clients, amounting to tens of millions in savings, by reducing their dependence on intermediaries. Unlike other freight brokers, we encourage our clients to develop these direct connections.

One Freight Broker is committed to helping you navigate the complexities of PTL and LTL national shipping. We offer exceptional freight transportation services, giving you access to a vast network of carriers and a team of experts dedicated to optimizing the shipping process.

One Freight Broker’s tailored logistics solutions help clients whether they are navigating domestic shipments or exploring international logistics. And thanks to our deep industry knowledge and experience, shippers can be sure that their freight is in good hands.

Contact Us Today

Ready to simplify your shipping experience? Contact One Freight Broker to discover how our expertise can benefit your business, ensuring your cargo is in safe hands every step of the way.

For more information on how we can assist your business, visit our website at 1fr8.broker.

author avatar
Doug Fox Co-Founder & President
Doug Fox, is a graduate of Grand Valley State University. Doug has been in the shipping and logistics industry since 2006. Doug started Test Drive after seeing a void in the industry as shippers and carriers were both looking for ways to increase revenue and reduce costs.