Behind the scenes of the fast-paced world of trucking, dispatchers play a critical role. They are the ones making sure drivers are moving and that freight is being picked up and delivered on time. Dispatchers help make sure that every single mile counts.
But how exactly do they keep trucks full? How do dispatchers find loads, especially in a market that changes day by day?
In this article, One Freight Broker will walk you through how freight dispatchers—especially those working with owner-operators or small fleets—find loads, build relationships, and use technology to stay competitive.
Whether you’re new to dispatching or just curious about the job, this guide will give you a clear picture of the process. Let’s take a closer look.
What Does a Dispatcher Do?
The first thing we need to talk about is what dispatchers actually do. Before we dive into load sourcing, it is important to understand their role in the freight and transportation industry.
A freight dispatcher serves as the communication hub between the driver, the broker, and sometimes even the shipper. They are responsible for finding loads that match the equipment and preferences of the driver, as well as coordinating pick-ups and deliveries.
Dispatchers handle appointments, paperwork, and communication throughout the entire process, but especially during transit. They are the ones who keep all parties updated about traffic delays, changes, and other emergencies.
Their role is necessary for maximizing profits because they work to minimize deadhead miles while negotiating better rates. Ultimately, a good dispatcher ensures that a truck doesn’t sit idle and that every load contributes to the bottom line.
How Dispatchers Actually Find Loads
Now let’s discuss how dispatchers typically find loads. The reality of it is that there is no shortcut. In order to find loads consistently, dispatchers need to use a combination of digital tools, strong industry relationships, and hard work. They make sure to build their network while staying informed on industry trends. Here are some of the strategies dispatchers use to achieve this goal:
Using Load Boards
Much like freight brokers, dispatchers use load boards to find freight loads posted by brokers or shippers. These online marketplaces allow users to browse available loads filtered by location, equipment type, and rate.
To be successful, dispatchers need to constantly refresh listings, quickly contact the posting party, and negotiate terms. If you are only getting started on using these platforms, make sure you set up a professional profile, complete with your MC number and verified details to secure better-paying loads.
Some load boards offer rate tools, credit scores, and broker reviews that can help you choose reliable partners.
Load boards are great because they centralize freight opportunities, making it easier for dispatchers to keep trucks moving with minimal downtime. They’re especially useful for newer carriers or those in need of backhauls. They’re also valuable during slow seasons or in new lanes where you don’t yet have direct connections.
Keep in mind that because of the open nature of these marketplaces, competition can be stiff. Still, dispatchers who are particularly savvy can spot good loads early, leverage the tools available to them, and use multiple boards at once to keep pipelines full.
Top Load Boards in the Industry
- DAT Load Board – One of the most trusted and widely used boards in the industry.
- Truckstop.com – Offers advanced features like rate forecasts and negotiation tools.
- 123Loadboard – A budget-friendly option with good coverage.
- Direct Freight – Offers a clean interface and decent load volume.
Building Relationships with Brokers
One tip for newer dispatchers that will help you grow your business is to treat brokers like long-term partners and not just one-time load sources.
Consistently delivering on time and communicating clearly can help establish a positive relationship. After a few successful runs, you can ask to be added to the broker’s preferred carrier list. One Freight Broker also recommends regular check-ins via email or phone—even when you’re not booking. This helps keep you top of mind.
Dispatchers can further build trust by offering flexible truck availability and being transparent about capacity, equipment, and preferred routes. While developing your network may take time, it is worth the effort.
In fact, strong broker relationships give you priority access to better-paying and more consistent freight. When brokers know they can count on you, they’re more likely to offer loads directly instead of posting them publicly.
These relationships also help you bypass load boards altogether, reducing competition and boosting your margins. In tough markets, having brokers who call you first can mean the difference between moving freight or sitting idle.
Direct Shipper Outreach
Working with brokers can be extremely valuable, but sometimes eliminating the intermediary can work wonders for dispatchers as well. This strategy involves reaching out to manufacturers, distributors, or local businesses directly to haul their freight.
Dispatchers can cold call, email, or even visit in person to pitch their services. You’ll want to present your carrier’s authority, insurance, safety record, and service area to establish yourself as a trustworthy partner. Other ways to connect with shippers directly include building a professional website, offering competitive rates, and being persistent.
Start local, be clear about your value, and offer to cover lanes where they struggle to find trucks.
Cutting out the broker by working directly with shippers can lead to higher profit margins. It also gives dispatchers greater control over the freight. If you prove to be reliable, these relationships can be a stable source of loads in the long term. Shippers love consistent carriers who reduce their logistics headaches.
Networking With Other Carriers and Dispatchers
Networking leads to opportunity. New dispatchers should know that many loads move behind the scenes, passed between trusted dispatchers and carriers before ever hitting a load board. This is why having a strong professional network is vital—it gives you access to these hidden loads.
In a fast-moving industry, who you know can be just as valuable as what you know. Industry events, Facebook groups, LinkedIn, and dispatcher forums are all great places to start connecting with others in the trucking business.
Through these platforms, dispatchers often share leads, overflow freight, or tips on reliable brokers and shippers. By building a network of trusted peers, you create a support system that can share opportunities, subcontract loads, or offer insight into new lanes.
Work with One Freight Broker
Finding loads as a dispatcher is only difficult when you’re starting out. Over time, you will be able to make the most out of available tools and connections to find a consistent stream of work opportunities. You will even develop skills that will help you deliver results every time. Remember that the best dispatchers are the ones who show up every day with a strategy, a plan, and the drive to keep their trucks moving.
If you’re just starting out, focus on learning the tools, being reliable, and building relationships. But if you would prefer to work with an already-established broker that offers reliable freight transportation services, choose One Freight Broker.
One Freight Broker has become the go-to broker for shippers everywhere, and it’s all thanks to our unique and inclusive approach. Here at One Freight Broker, we help our shipping partners build direct, beneficial, and enduring connections with reliable trucking allies. We pass on high volume discounts to our clients by reducing their dependence on intermediaries, essentially eliminating the middleman.
Since our founding in 2013, we have significantly reduced shipping costs for clients, amounting to tens of millions in savings, using this approach. Not only that, we are also known for our wide service range, which allows us to provide exactly what you need. We offer everything from LTL to FTL, domestic to international, and even expedited shipping.
Our user-friendly online platform and TMS allow us to provide technology-driven solutions. On top of this, our dedicated team ensures smooth shipping operations, providing personalized support and an assigned account manager to guide you through best shipping practices. If you are looking for exceptional customer service, work with us.
When you partner with One Freight Broker, you gain access to a vast network of carriers, competitive rates, and a team of experts dedicated to optimizing your shipping process. Whether you’re shipping domestically or require assistance with more complex logistics, we’re here to ensure your freight reaches its destination efficiently and cost-effectively.
Contact Us Today
Ready to simplify your shipping experience? Contact One Freight Broker to discover how our expertise can benefit your business, ensuring your cargo is in safe hands every step of the way.
For more information on how we can assist your business, visit our website at 1fr8.broker.
